Purpose and intended audience

• Information or sales?
• Public or private?
• Static or dynamic?
• Copyright notice?

Architectural model

• Hierarchy or linear (avoid mesh)
• Hierarchy of pages, topped by a welcome page ("home page")
• Is your model obvious?

Ease of navigation

• Links back to the welcome page
• "You are here" help
• Forward and Back buttons

Coherence

• Common intellectual theme
• Logo on every page

Logs

• Hits
• Browsers
• Platforms
• Referring pages
• Remote host

Detection of broken links

• Frequent testing
• Automatic tools

Updating and version control

• Formal documented releases vs. informal incremental releases
• Backups
• Version control
• Multiple authorship
• Simultaneous update