Analog technologies provide true product differentiation—vivid displays, robust audio and better energy efficiency. Going forward, the story is integration and the possibilities that analog integration and analog-plus-sensors integration will enable. For example, thinner, smarter smartphones, which support an ever-widening array of applications and faster speeds, that now last longer on a battery charge. What started as a trend in consumer is now expanding into other markets such as automotive, medical, industrial and energy. By integrating sensors, we can create new product categories by combining existing sensor technologies—including touch, light, temperature, and humidity—with MEMS sensors. With the newest integration technologies, we can add more functions while halving the footprint of yesterday's designs. This will drive industry growth while enabling a whole new class of intelligent devices.

About the Speaker

TUNÇ DOLUCA became President and CEO at Maxim Integrated Products in January 2007. He joined Maxim in 1984 as a Member of Technical Staff. Mr. Doluca was named the Company's Vice President of R&D in 1993. In 1994 he became the leader of the Company's first vertical business unit for portable power-management products. In the early 2000s his responsibilities expanded to manage up to seven business units and he was promoted to Group President in 2005. While at Maxim, Mr. Doluca personally designed over 40 products and holds 11 patents. These products ranged from high-speed data converters in his early years at Maxim to breakthrough power-management products later in his design career. Mr. Doluca designed the industry's first high-integration, notebook power-supply IC (the MAX786), and was still designing ICs until 1996. Aided by his educational background in device physics, he guided several process technologies from concept to production. These proprietary, high-performance BiCMOS technology platforms became the workhorse for many product lines.